Who we are

The strategic alliance between Francal Feiras and Amicci brings to the market an exclusive event that will enhance the private label and outsourcing ecosystem in Latin America.

As the main platform for developing private brands in Latin America, Amicci has a portfolio of 7,000 product launches for clients such as Carrefour, Coop, and Sam’s Club. It also already has more than 3,000 partner industries in its digital ecosystem.

Such impressive numbers are in line with the grandeur of Francal Feiras, which for over 50 years has held the largest and most important commercial events and fairs in Latin America.Our events, which serve 14 sectors of the economy, attract over 150,000 professionals and feature more than 2,000 exhibitors every year. The partnership between Amicci and Francal Feiras is poised to bring great opportunities and benefits to the private label sector in Latin America.

Since 1969, FRANCAL FEIRAS has been synonymous with business and a pioneering spirit.

With more than five decades of experience, it is one of the largest and most traditional event promoters in Brazil, with 100% domestic capital.

The businesses generated by the 14 events in its portfolio drive the economy and contribute to the development of all regions of Brazil.

Amicci is a marketplace that combines technology with a team that excels in creating successful private label brands.

The platform is the largest exclusive product development ecosystem in Latin America, bringing together retailers and industries from around the world in one place.

In over eight years of operation, alongside its clients, it launched 7,000 SKUs, available in more than 16,000 points of sale across Brazil. Currently, it manages around 80 brands from major food, pharmaceutical and pet retail players, such as Carrefour, Extrafarma, Daki, and Petz.