Thank you for visiting the
2024 edition

About

the Event

PL Connection is the main event entirely dedicated to Private Label in Latin America.

The first edition promoted a great meeting of ideas and businesses through highly qualified content with Brazilian and international speakers, as well as an exhibition space, attracting the main players in the retail market.
The second edition already has a date to take place! On September 17-19, 2024, at Expo Center Norte, in São Paulo, we will once again bring together the biggest authorities in the market to debate trends and the main industries exhibiting their private label solutions.
Conducted in partnership between Amicci, which is a leader in the development of private label brands in Latin America, with over 235 clients, and Francal Feiras, which has been organizing the largest and most important commercial events and fairs in Latin America for over 50 years.

Check out the photos from this edition

The main names of the private
label gift market

Gabriela Morais
Influenciadora digital, empresária e criadora da sua marca de produtos de beleza e saúde Gaab Wellness
Ana Laura Tambasco
Diretora Executiva de Marcas Próprias no Sam´s Club / Carrefour
Kiko Binato
CEO do Supermercados Avenida
Renata Mascarenhas
Diretora de Marcas Próprias na RD Saúde
Rubens Batista
CEO do Martins Atacadista
ILana Benchimol Minev
Presidente do Conselho da Bemol
Luiz Fernando Simões
Gerente Comercial Sênior no GPA
Sergio Alvim
CEO e Fundador da SA + Varejo
What to expect from the

2nd Edition

Exhibitors
1
Speakers
1
Visitors
1
Who
Visits
Supermarket
Distributor and Wholesalers
Drugstore Network
Cosmetics Store
Pet Stores
Home Centers
General Retailer
Marketing Professionals and Agencies
Companies and Audits
Influencers
Who
Exhibits
Cleaning
Food and Beverages
Pharmacy
Hygiene and Beauty
Non-Food Pet Products
Pet Food Products
Horticulture
Regulatory Agencies
Certifiers
Packaging
Ecosystem Services
Any
questions?
Check out our
FAQ section!

The Fair will be held September 17-19 September, 2024. 

Expo Center Norte
Rua José Bernardo Pinto, 333
Sao Paulo, SP
Click here

PL Connection 2024 will be open for registration soon.
To get a notification:
Click here

Yes. Visitation is completely free.

Yes, provided that you have an active corporate ID registration (CNPJ) number to carry out your registration.
I want to be an Exhibitor at the fair. How do I do it?
Register your company:
Click here

Guarulhos International Airport
26.3 km away.
Congonhas Airport
17.3 km away.
30-minute journey, depending on traffic conditions.

Guarulhos International Airport
26.3 km away.
Congonhas Airport
17.3 km away.
30-minute drive, depending on traffic conditions.

Children under 16 are not allowed, even if accompanied by legal guardians. Exceptions: Infants up to 24 months and Influencers authorized by the organization.

Yes, It is managed by Expo Center Norte. Click here for more information.

Yes, we will have food spaces at the event.

Get in touch with visitante@francal.com.br or through our social media.

REALIZATION
SPONSORSHIP

diamond

GOLD
Lounge
PL Connection
Arena
PL Connection
PARTNERSHIPS
MEDIA PARTNER
PARTNERSHIP A/B

PARTNER BUSINESS
SCHOOL

OFFICIAL TRAVEL
AGENCY

LOCATION OF
PERFORMANCE

EVENT SIMULTANEOUS TO LATAM RETAIL SHOW

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